WebwingzIts 2023 already and the Australian Agriculture industry is booming at significant speed. If you are dealing in Ag products, this is a golden opportunity to get amazing response and conversions by using these tips and tricks to market your agriculture products online.
Popular Farm products with high success rate, sold online are:
- Machinery & Equipment
- Grain & Seed
- Hay & Fodder
- Truck & Trailers
- Vehicles & Motorbikes
- Livestock & related equipment
- Fertilizers
- Chemicals
Advantages of buying/selling Agriculture (Farm) products online:
Selling farm products online is becoming an increasingly popular way for farmers to reach a larger market and increase their profits. With the rise of ecommerce, farmers now have the opportunity to sell their products directly to customers from anywhere in the country.
Larger target Audience
With multiple platforms for every category listed above, you are most likely to reach the whole of Australia. This increases visibility of your listing. No matter if you’re buying or selling, there are plenty of options to choose from.
Price transparency
Selling online will give you a realistic idea of your product value. With past sales and similar listings, its easier to post your product at the right price without the help of an agent or middleman.
Cheaper selling fees
Most online platforms offer a fixed listing fee. If you’re looking for more one-on-one assistance on buying and selling, try Farm Tender who are known for their customer service, and have been around in the Ag space for more than 12 years. Its a good idea to check them out.
Through online sales, farmers can benefit from increased visibility and access to a larger pool of potential customers, as well as reduce costs associated with traditional retail stores. Additionally, selling farm products online allows farmers to easily track customer orders and provide timely delivery of goods.
Advantages of Online Marketplaces
There are multiple benefits that come with selling farm products online. Not only is there an increase in potential customers due to the wide-reaching global reach of ecommerce, but they also have easy access to these new customers through websites like Facebook marketplace, Framtender and Gumtree.
These sellers are able to sell their products at a more competitive price as well, which lowers overhead costs associated with traditional sales channels.
Another major advantage that comes with selling farm products online is the ability for farmers to track customer orders and sales. This allows a farmer to keep track of their business from start to finish and adjust accordingly.
How to Find the Right Platforms for Selling Your Farm Produce
Selling farm produce online can be a great way to increase your income and reach a wider audience. However, it can be difficult to know which platform is best for you. You need to consider factors such as fees, customer service, and the types of products you are selling.
Let’s discuss how to find the right platforms for selling your farm produce online.
We will look at popular platforms such as Gumtree and Farmtender, as well as other options like selling fresh produce directly from your farm or using an ecommerce platform. With the right platform, you can make sure that your products get seen by the right people and maximize your profits.
Start by choosing the right platform Gumtree (online classifieds) for farm produce, Gumtree is a great place to start. If your produce is fresh and you have good transport options, Gumtree allows you to sell produce to anyone in your area. It’s a great way to get feedback on your product and build a network of people who will be interested in buying from you regularly. Your ability to find customers depends on where you live; if there are no customers for your type of produce or area, then it might not be worth selling online at all.
The “Farmtender ” platform allows you to create a profile and hold live sales on your farm or normal sale from this platform. Some similar platforms include Farmmachinerysales, Agtrader, Livestockconnect, even Ebay! You can create a profile with your farm’s name, contact info and produce descriptions; photos of live produce will be visible on the site.
Popular marketplaces to sell agricultural products
farmmachinerysales.com.au – Machinery & Equipment, Truck & Trailers, Vehicles & Motorbikes
farmtender.com.au – Machinery & Equipment, Hay & Fodder, Fertilizers, Chemicals
Agtrader.com.au – Machinery & Equipment, Truck & Trailers
Gumtree.com.au – Livestock & related equipment, Hay & Fodder
Cattlesales.com.au – Livestock
Facebook.com – Machinery & Equipment, Truck & Trailers, Livestock & related equipment, Hay & Fodder
How to add your product on agriculture marketplaces?
Identifying the right website to sell, based on your product category, location and traffic is crucial. Many times the free package works pretty well if the product you are selling is in high demand. You might get some quick enquiries. If your struggling with similar listings and less market demand, a paid package that highlights or bumping up your listing will help.
When adding a listing ensure all details of the product like good quality photos, packaging, guarantee/warrenty card details, and any photo evidence that could potentially give more information about the product.
Tips for Differentiating from Similar Sellers and Products
Online listings can be highly competitive. You need to differentiate your listing to get better views and enquiries. Here are a few tips that might help.
- Listing Title: Add an appropriate slogan to understand your product quickly. Eg. 2006 John Deere Tractor Model 4558 with less than 200kms. If helps if you clearly mention the make, model, usage, year and location.
- Photos: Add minimum of 10 quality photos to your listing
- Description: Entering detailed description not only gives clarity to prospective buyers but also improves your listing ranking on google search and internally within a marketplace. Make sure to mention any damages or particular condition of the product that the buyer needs to be aware of. You dont want to waste time with buyers on unnecessary communication.
- Keywords or tags: If you’re using a marketplace like gumtree or facebook, you can add keywords or tags to rank your listing higher on search. Eg. John Deer 4558, JD Tractor, 2006 JD tractor, Black 4556 JD tractor etc.
- Terms: Make sure you include payment or other terms like delivery, insurance, booking, etc. this increases listing authenticity and trust.
Ag marketplaces are increasing in popularity and turning out to be much cheaper than the middleman. No matter how big or small your product is, listing it on a marketplace it definitely worth a crack. If you do, email us to know your experience. You could have better ideas to improve the user experience, as a farmer.
Jayant
Divya
Sneha
Sagar