DivyaLong, long, long ago, word-of-mouth was enough to get customers for cleaning services. But, now since a lot of cleaning businesses have entered the market, winning a booking has become a competitive battle, especially if you are a new kid on the block. Even if you are an established cleaning business, you need to focus on getting more customers.
The cold hard truth is…
It is not finding prospects but converting them into customers is a tough job.
So you must be wondering what can be done to bring your top-notch services under-recognition and win more customers, right? The straightforward answer is to create a spectacular website.
A powerful website is one of the contributing factors to make a business visible, crowd-pulling and profitable. Unfortunately, most cleaning businesses pay no heed to create a website. And even if they have a website, they just set it and forget which is worthless. Only an impressive and accessible online presence can make a difference and win the bookings.
How to build a cleaning company website that helps you get more customers?
It all starts with an effective call-to-action
You won’t be able to convert leads into paying customers without an attention-grabbing call to action button. A button either stating’ Book Now’ or ‘Get your Free Quote’ or anything that instantly calls for attention and action can make a big difference.
Place it heroically in front and centre and also make it striking with bright colour. You can also make it a sticky button. So that even when the potential customers scroll through the website, they can take instant action at any point.
Cleaning website deserves to be a clean website
When someone looks at your website, at first glance itself it should appear clutter-free. Predominantly, make sure the necessary information is broken-up properly in easy-to-read portions. Accompany it with suitable images and contact details. A form-fill option on the home page is also the best way to get necessary inputs from your prospects.
Put up real photos and videos of your work
You have a global platform to showcase your work then why not utilise it to the fullest? Touting about your work is not enough. People want proof. Stock images of cleaning services used by thousands of other websites won’t set you apart. People want to see your real work and your real team.
Click some action shots. Take your customers’ permission and upload the before and after cleaning service pictures of their space on your website template. You can also upload videos of your team while working. Photograph your team as well. This will build the trust factor among the potential customers and bring you more work.
A quote button, company tagline and work photos – a perfect composition for your cleaning website home page.
Offer book a service online feature
There is no need for your customer to come all the way to your office and book for services. Features like ‘Book for service online’ or ‘call for service’, makes it easy for customers to avail services instantly. You can seal the deal with almost zilch effort.
A user-friendly online booking button or form embedded on a website or even a call icon can get your business instant customers. It is an effective way to grow your business through an online platform.
Be clear about your service and service areas
Whether you specialise in residential cleaning or commercial cleaning, you offer floor cleaning or window cleaning, carpet cleaning or bathroom cleaning or all, let your customers know about it in detail.
Showcasing your services effectively will help you easily get found on search engines like Google as well as let customers know what exactly you offer. Also, be clear about your service areas. You can create location pages for the areas you offer services. Dedicated location pages or Google embedded maps will help your cleaning business to rank better in Google search results.
Put reviews/testimonials of satisfied customers
To let your potential customers know how efficient your services are, it is always wise to let your past and existing customers talk about it. Make the client reviews the focal point of your cleaning website. Your target audience predominantly will decide on the basis of the reviews whether to opt for your cleaning services or not. Over 84% of customers trust online reviews before investing in some product or service.
“According to Google, customer reviews increase the click-through rate to your business website by 17%.”
Positive customer reviews will definitely help your business look professional, stand out in the search results and make it more trustworthy. Create a systemised method to get more quality reviews. The best time to get good reviews from your client is when you deliver service and they are happy.
Flawless user experience across multiple devices
If any customer is looking for instant cleaning services, they won’t go all the way to switch on the desktop computers, search for your business and then contact you. They’ll always look for an easy way like instantly accessing from mobile and call you on the number displayed on the home page. Hence, it is very crucial to have a mobile-responsive cleaning company website.
Make the experience smooth and user-friendly. Whether they are requesting a quote, booking a service online or calling you directly from the call button on the website, everything should be smooth sailing.
Social media accounts
Let’s be honest, you cannot just rely on the website to grow your business. Build your presence on more digital spaces where your potential customers are likely to be found. You might have guessed it till now. Yes, it’s the social media platforms that will help you to grow your reach.
Create social media pages or accounts and integrate social media icons with links to those pages on the website. Just creating pages is not enough. Be active. Whether offers, client testimonials, new services, before and after photos of the client’s place or anything relevant to your cleaning business, keep on posting it on your social media accounts. You can even run social media ad campaigns to attract more customers.
Include a blog
Why let people search on Google for information related to cleaning. Provide all the necessary information on your blog itself and make it so informative that even if they search on Google, they’ll find you. The blog will help people know who you are and your expertise in your line of work. It will also increase traffic to your website when people land searching for information.
Creating a blog is not an absolute essential but it will make your cleaning website look more complete and generate more traffic. Make sure your blog content not just touts about your company and its services. Educate people, make them aware why cleaning is necessary, help them solve their problems, offer DIY cleaning solutions and make the blog as informative and engaging as possible.
Blog topics you can focus on:
- Details about the services you offer
- Your cleaning techniques
- Client success stories
- Useful cleaning and property maintenance tips
- DIY solutions for minor cleaning
Include FAQ page or section
For service-based businesses, FAQs play a crucial role. Reduced human interactions but increasingly solving customer queries, is the best part of the FAQ section. Addressing critical questions also builds trust factor among the potential customers.
Analyse and identify the most common queries of customers and answer them rightly in your FAQ segment. Predominantly, you can focus on queries related to cleaning team arrival time, expected time of arrival, price quote, how much time a particular cleaning duty will require (approx), what is included in a particular cleaning service, extra cost if any, locations you offer services, types of properties or building you cover, service timing, why is your cleaning company different, your plus points, why hire you, how to book a cleaner, how many cleaners would perform the cleaning duty, payment terms, payment process, satisfaction guarantee. For the initial level, these questions are sufficient, later on as you work with clients you yourself can discover their queries and try addressing them in the FAQ.
Focus on compelling offers and discount
The moment a human sees a discount or some offer, they automatically get attracted. This is the psychological marketing strategy, best suited for service-based companies like cleaning services. The key is to make the price look more affordable and turn prospects into customers. In a bold and attractive manner, highlight the discount or offer on the home page itself and everywhere possible. Even talk about it in your social media posts.
Optimise your cleaning business website for SEO
While building a website, you should also focus on SEO factors. Local SEO is a great strategy to get your cleaning services found on local searches by the local public. Place your targeted keywords in every content possible. Make sure to focus on popular search keywords based on location. For example – ‘home cleaners near me’, ‘Sydney cleaning services’, ‘carpet cleaner Sydney’. This will help you to rank in local searches and be visible to prospects who are searching for the services you provide.
Other SEO factors to consider:
- Search engines do take into account the page load time. Make sure the web pages load quickly and smoothly.
- Keywords are the key element through which the potential customers would find you. Ensure content on all the pages are integrated with the relevant keywords (especially in headlines and titles).
- Want to know how your website is performing? Get Google Analytics. Right from the number of people visiting your site to the number of pages viewed, bounce rates and all such information will be accessible with Google Analytics.
- Just like quick page loads, search engines also like short URLs. Keep your website page URLs short and keyword-based.
Create landing pages
Landing pages are a great way to let Google know who you are and where you offer services. And once Google knows, the potential customers would also come to know. Creating landing pages related to your services and locations will work in your favour. You can build dedicated landing pages for each location with relevant keywords, for example: ‘home cleaning Sydney’, ‘carpet cleaners Sydney’.
Showcase accreditations, licenses
If you have earned expertise in any particular service and have also earned some recognition for that (certification, awards) then just flaunt it on your website. This is the best way to show your reliability and trustworthiness. Posting your licenses, credentials and insurance number is much important if you are offering commercial cleaning services. This can also make you stand out from your competitors.
Showcase it on your home page and anywhere on the website where it is clearly visible. You can consider putting it in the header or footer section.
Live chat option
With live chat or chatbot, you can help your customers with minimum efforts. It is certainly the easiest way to engage with customers. The moment when someone visits your website to get their queries answered, the live chat is immediately available to answer their questions. The ASAP customer support can help you get more customers for your cleaning business.
Chatbots are the future. It works independently and offers automated responses to the clients. The replies are based on an algorithm. Live chat or chatbot, it’s your choice.
If you are planning to start a cleaning business or are looking for ways to improve your existing cleaning business, a website is a must-have. We at Webwingz offer you a top-notch, clean and professional website template for your cleaning business. It has almost everything mentioned above in the guide that can take your business to the next level.
Divya
Sneha
